Trusted by 150+ home improvement leaders
Exclusive, branded leads and appointments for the country's top home improvement brands, with 1 in 3 arriving with an appointment time already picked. Never bought, never resold. Every ad runs under your brand, built and steered by an AI engine trained on more home improvement data than anyone.
Trusted by 150+ home improvement leaders
Branded, not brokered
No lead brokers. No resold lists. No outside vendors. Branded ads, running under your name on your page, generate exclusive leads and self-booked appointments that go to you and only you. Because every step happens inside our platform, every result feeds back into the engine. The only number we obsess over: your cost of marketing.
Leads and appointments
Homeowners pick their own appointment time right in the form, from your set sales appointment times, before your team ever picks up the phone. That's about 1 in 3 leads arriving with an appointment time already picked, and every other lead goes to your team the second it comes in.
The engine
From creative to bids to targeting, down to the individual ZIP code, every lever in your campaign is optimized for one thing: the most booked appointments and closed sales for every dollar you spend. The engine never stops watching, and it never stops adjusting.
Optimized to booked appointments and closed sales. Never clicks.
The Guru Creative Score
Meta's Andromeda algorithm now matches ads to people by the creative itself, not the interests or lookalikes you pick. The ad is the targeting.
So we built the Guru Creative Score: a proprietary model trained on every ad we've ever run. Hundreds of thousands of home improvement ads and $800M+ in spend, down to every hook, lead, appointment and sale. It knows what's working right now and what has worked before. It scores every script and every video before a dollar is spent, and it comes up with the next ideas to test.
Meta decides who sees the ad. Our engine decides what they see.
Every ad we launch feeds its real results back into the engine: hook rate, cost per lead, appointments, sales.
Every script and finished video is graded against what has actually worked, before it ships.
The engine surfaces winning angles and fresh ideas. Our team turns them into branded ads for each client.
5,000+ new branded ads a month. Each one is a test, and each test makes the next ad smarter.
The work
5,000+ new branded ads a month, every one built in-house under the brand it runs for. Claymation, stop-motion time-lapses, real installers, customer interviews, parodies, local city ads, Halloween and holiday ads, statics. Never one template.
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Exclusive branded leads generated in the last 7 days
20+ home improvement verticals
The client portal
Leads, booked appointments, issued, demos and net sales, with cost per step and your cost of marketing. Plug in your CRM and it updates on its own.
See your set, issue, demo and close rates next to anonymized Lead Gurus clients in the same vertical, with plain-English insights on what to fix next.
Pacing by market and vertical, plus one-click budget changes and ZIP coverage updates.
An AI assistant built into the portal. Ask anything about your numbers, or make any request.
Demo account · sample data
How we work
AI-native and principal-led. The platform does the work of a 50+ person agency, and our principals, Meta paid media veterans since the early days of Facebook advertising, direct the engine and stay close to every account.
Plug us in. We design your campaign, creative, and landing pages around your brand — fueled by every winning ad and converting funnel in our library. When the campaign launches, the engine ramps from day one. No multi-week algorithm learning phase. No starting from scratch.
We run everything autonomously. Strategy, creative, media buying, optimization — all on us. No approval cycles. No back-and-forth. Hand us your raw brand assets and an offer. The engine takes it from there.
As your campaign ramps, the engine feeds new creative into the fire constantly — fighting fatigue, keeping costs down, and unlocking more scale. The data tells us what to ship next. The platform never coasts.
The platform reports on every metric in real time. Plug in your CRM and the engine optimizes on the down-funnel data that drives your COM — appointments held, sits, closed sales. Every dollar accounted for.
What our partners say
New partners come through two doors: referred by someone already inside the engine, or operators who saw our ads and tracked us down.
"One of our top 3 lead producers. The quality of leads consistently exceeds expectations and the team feels like an extension of ours."
"50%+ growth in our social channel with great ROI. It outperforms all of my other social campaigns running with other agencies."
"Data-driven and creative. An essential part of our lead generation funnel. They behave as if they're an extension of our team."
"Working with Guru has been an absolute game-changer. The quality of leads they deliver has far exceeded our expectations. Guru is the way to go."
"Lead Gurus has been an excellent addition to our marketing reach. They are easy to work with and most importantly perform well above average."
"Will and Jack have the technical expertise to create campaigns that perform at a high level. Lead Gurus stands out as one of the best."
"Extremely responsive, intuitive, and delivers everything we've asked for. Their professionalism and expertise have made a huge difference in our success."
"With you every step of the way. Their experience is invaluable. I consider them to be an asset to my company."
Selective by design. We partner with operators who have: