Trusted by 100+ home improvement leaders
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Branded, exclusive lead generation, powered by an AI-optimization platform built on $700M+ of proprietary home improvement data. Billions in revenue driven. 100+ of the country's top brands.
Trusted by 100+ home improvement leaders
The numbers
In managed ad spend
Active partnerships
Client retention
Lead-to-appointment rate
Cost of marketing obsessed
Our AI optimization engine layers real-time bid intelligence — trained on $700M+ of proprietary home improvement data — with high-quality branded creative at unmatched volume. No junk shared leads. Just exclusive, high-intent appointments with buyers ready to buy. The only number we obsess over: your cost of marketing.
The engine
Data is the foundation. Creative is the fuel. Optimization is the steering wheel. One AI engine trained on every lead, appointment, and sale across $700M+ in managed spend — engineered around your cost of marketing.
Every lead, every appointment, every sale across $700M+ in managed spend feeds into one continuously-learning system. Bids, budgets, and creative decisions adjust in real time — city by city, ZIP by ZIP, ad type by ad type — based on what's converting right now.
The currency of paid media — the variable we control and feed into the engine. The platform produces high-quality, branded creative at a volume no one in home improvement matches, while the engine surfaces which angles are winning and what to ship next. What worked last month doesn't win today. The engine is always shipping what's next.
The engine optimizes on metrics that drive revenue — appointments held, sits, closed sales — not vanity clicks. It pairs your campaign signal with real-time trends across the entire network and shifts every dollar automatically. Partners see exactly where their numbers stack up across the system.
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The new playbook
Long gone are the days of testing interests and lookalike audiences. Meta's Andromeda algorithm changed the game — matching ads to individuals based on creative resonance, not the demographic filters you picked.
Creative diversification is the only lever left. Our AI engine — trained on hundreds of thousands of our own home improvement ads, down to every CTR, hook rate, CPL, and quality signal — directs us on exactly what to ship next. Those insights fuel hundreds of high-quality, branded videos and statics every week. Each creative is a test. Each test sharpens the engine.
Meta's algorithm decides who sees the ad. Our engine decides what they see.
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How the platform scales
Lead Gurus is a paid media optimization platform — trained on $700M+ of proprietary home improvement data, adjusting bids, creative strategy, and budget allocation in real time. The platform handles what would otherwise take a 50+ person agency — faster, smarter, and without human error. Principals — Meta paid media veterans since the early days of Facebook advertising — direct the engine, keep the playbook current, and stay close to every account.
Built from the trenches. Engineered to scale.
How we work
Plug us in. We design your campaign, creative, and landing pages around your brand — fueled by every winning ad and converting funnel in our library. When the campaign launches, the engine ramps from day one. No multi-week algorithm learning phase. No starting from scratch.
We run everything autonomously. Strategy, creative, media buying, optimization — all on us. No approval cycles. No back-and-forth. Hand us your raw brand assets and an offer. The engine takes it from there.
As your campaign ramps, the engine feeds new creative into the fire constantly — fighting fatigue, keeping costs down, and unlocking more scale. The data tells us what to ship next. The platform never coasts.
The platform reports on every metric in real time. Plug in your CRM and the engine optimizes on the down-funnel data that drives your COM — appointments held, sits, closed sales. Every dollar accounted for.
What our partners say
No conferences. No booths. No sponsorships. New partners come through two doors: referred by someone already inside the engine, or operators who saw our ads and tracked us down.
"One of our top 3 lead producers. The quality of leads consistently exceeds expectations and the team feels like an extension of ours."
"50%+ growth in our social channel with great ROI. It outperforms all of my other social campaigns running with other agencies."
"Data-driven and creative. An essential part of our lead generation funnel. They behave as if they're an extension of our team."
"Working with Guru has been an absolute game-changer. The quality of leads they deliver has far exceeded our expectations. Guru is the way to go."
"Lead Gurus has been an excellent addition to our marketing reach. They are easy to work with and most importantly perform well above average."
"Will and Jack have the technical expertise to create campaigns that perform at a high level. Lead Gurus stands out as one of the best."
"Extremely responsive, intuitive, and delivers everything we've asked for. Their professionalism and expertise have made a huge difference in our success."
"With you every step of the way. Their experience is invaluable. I consider them to be an asset to my company."
Verticals we run
Who we work with
The engine optimizes on lead data — and generating what's needed takes meaningful market size and meaningful ad spend. Without both, you're better off rolling the dice with a lead aggregator.
Enough addressable population in your footprint for paid media to scale. No engine compensates for a market that's too small.
Marketing dollars worth optimizing. Built for operators investing in real growth — not testing the waters.
Chasing meaningful growth, not maintenance mode. The platform is engineered to take operators from where they are to 2x and beyond.
Got the market. Got the budget. Let's plug you in.
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