Trusted by 100+ home improvement leaders
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Branded, exclusive lead generation — engineered, not outsourced. $700M+ in managed ad spend. Billions in revenue driven. 100+ of the country's top home improvement brands.
Trusted by 100+ home improvement leaders
The numbers
In managed ad spend
Active partnerships
Client retention
Lead-to-appointment rate
Cost of marketing obsessed
We're incentivized to drive quality — not cheap garbage. Quality comes from best-in-class creative, and no one in home improvement ships more of it. The result: exclusive, high-quality leads and self-set appointments with buyers ready to buy. The only number we obsess over: your cost of marketing.
The engine
One platform — engineered around your cost of marketing, built in-house, owned end-to-end.
Millions of leads driven across the US and Canada — we know which ZIPs convert and which messages land. The engine adjusts bids city by city in real time.
Hundreds of videos and statics shipped every week — more than anyone in home improvement, all engineered to drive higher-intent leads. Everyone tries to copy us. We're always five steps ahead.
A closed feedback loop. We optimize on the metrics that drive revenue — appointments held, demos, closed sales — not just leads or clicks. Every dollar adjusts in real time toward money, not noise.
The new playbook
Long gone are the days of testing interests and lookalike audiences. Meta's Andromeda algorithm changed the game — matching ads to individuals based on creative resonance, not the demographic filters you picked.
Creative diversification is the only lever left. We engineer original creative for every buying persona in your campaign — different hooks, different objections, different intents. AI video experts shipping high-engagement creative at a scale no one in home improvement matches.
We don't try to outsmart the algorithm. We feed it exactly what it wants.
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The team behind the engine
No juniors. No outsourcing. No layers. The Lead Gurus platform is principal-run by senior operators with billions in managed ad spend across home improvement specifically.
The most senior people on your campaign are the only people on your campaign.
How we work
CPL is a vanity metric. We optimize on cost per appointment and cost per sit — the down-funnel numbers that drive your cost of marketing.
Every campaign delivers both — TCPA-compliant, under your brand, never shared. Same cost.
Hand us your raw brand assets and an offer. We'll run strategy, creative, media buying, and reporting end-to-end.
Live dashboard. Real-time data. Full API access. Transparent pricing. Every dollar accounted for.
What our partners say
No conferences. No booths. No sponsorships. New partners come through two doors: referred by someone already inside the Engine, or operators who saw our ads and tracked us down.
"One of our top 3 lead producers. The quality of leads consistently exceeds expectations and the team feels like an extension of ours."
"50%+ growth in our social channel with great ROI. It outperforms all of my other social campaigns running with other agencies."
"Data-driven and creative. An essential part of our lead generation funnel. They behave as if they're an extension of our team."
"Working with Guru has been an absolute game-changer. The quality of leads they deliver has far exceeded our expectations. Guru is the way to go."
"Lead Gurus has been an excellent addition to our marketing reach. They are easy to work with and most importantly perform well above average."
"Will and Jack have the technical expertise to create campaigns that perform at a high level. Lead Gurus stands out as one of the best."
"Extremely responsive, intuitive, and delivers everything we've asked for. Their professionalism and expertise have made a huge difference in our success."
"With you every step of the way. Their experience is invaluable. I consider them to be an asset to my company."
Verticals we run
Who we work with
We work with home improvement operators who have a big enough market and the budget to back it up. If that's you, let's talk.
Enough addressable population in your footprint for paid media to scale. No engine compensates for a market that's too small.
Marketing dollars worth optimizing. Built for operators investing in real growth — not testing the waters.
Chasing meaningful growth, not maintenance mode. Built to take operators from where they are to 2x and beyond.
If you're serious about scale, let's talk.
Apply to join →